Legal and Regulatory Dimensions of AI in Business Innovation

Artificial Intelligence (AI) has presented itself as a revolutionary event that is transforming business and management innovation on a wide scale of organizational functions. AI-enabled systems are transforming the way of decision-making processes, organization setting, and the value creation processes through innovation management and sustainable business models to human resource management (HRM) and marketing intelligence. The paper reviews the existing scholarly sources to understand the role of AI in business and management innovation, especially in regard to innovation management, HRM, sustainability, and marketing. Based on the systematic literature reviews, conceptual frameworks, and bibliometric analyses, the study constitutes a qualitative and integrative approach to research. The results point out that AI is an efficiency, creativity, and scalability facilitator potential, but at the same time creates an ethical issue, employee resistance, and the threat of organizational dehumanization. At the end of the paper, the author finally suggests strategic and management guidelines in developing the concept of harmonizing the progress of technologies with human-focused innovation, providing guidelines on future research and real-world applications.