Abstract
The Consumer protection act of 2019 played one of the most important roles; it introduced some of the important concepts like product liability. Due to the rapid expansion of technology and, along with globalization, the role of markets and e-commerce has increased rapidly. As we all know, consumers have various needs and demands before buying a particular product from the market, and when they buy a product from the market without any proper information about that particular product, then it can create problems for consumers. And there is another concept like Caveat Emptor, which means "let the buyer beware," which keeps more burden on the consumers before buying a product from the market. So, in order to reduce all these kinds of issues, the Consumer Protection Act 2019 has been introduced, and this particular act introduced the concept of Product liability and its essentials and legal provisions related to liability arising from defective products, defects in any kind of design, etc. In these types of cases, the Consumer Protection Act 2019 states that manufacturers are also held liable if they sell any kind of harmful products and defective products to the consumers; then the manufacturers and other service providers also can be held liable under product liability, and this act 2019 also introduced the concept of E-commerce facilities. This paper concludes by telling us about the effectiveness of this existing framework in the Consumer Protection Act 2019 and in order to ensure the product liability provisions and measures in India.